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MISSION CONTROL: KOMMANDo

We love to share our knowledge, experience and tips. From the latest Experiential Marketing techniques to the coolest technology, we're on it.

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Experiential Marketing

Kommando's Top 5 Tips

Experiential marketing can be a useful and engaging means to complement other traditional marketing communications, however it can actually be more effective than traditional and mass media when used as a stand alone.

Experiential Marketing

increasing the return on sponsorship

You may not have the reputed £60 million budget of top 2012 Olympic sponsors Coke, P&G and McDonald’s but sponsorship, even at a much smaller level, can be an extremely successful form of brand marketing.

Don Simón Sampling

launching summer sampling campaign

Spanish juice brand Don Simón has launched a UK wide summer sampling campaign in a bid to increase brand awareness.

Location Matters

Deciding on the location of your Experiential Campaign

Does location matter in Experiential Marketing campaigns? To answer this question we need look at what experiential marketing is and how it differentiates from simple brand theatre, field marketing or a promotional sampling campaign.

Google+ Clone's Facebook?

Food For Thought

The first reports we are hearing back about Google+ is that it’s Facebook, with video chat. But it doesn’t have any people on it yet.

Most Branded Apps Fail

brands are failing to provide any beneficial returns

Deloitte has published a report that confirms that the majority of mobile apps commissioned by brands are failing to provide any beneficial returns.