Kommando was selected as the staffing agency to promote the brand new Sony Ericsson W995 handset through mobile phone demonstrations in Vue Cinemas across the country.

Many of the world’s biggest technology leaders have invested heavily in VR and AR’s future. We’re set to see many more recognised brands deliver immersive and realistic experiences to stimulate true and valuable emotional responses.

Experiential marketing can be a useful and engaging means to complement other traditional marketing communications, however it can actually be more effective than traditional and mass media when used as a stand alone.