Inspiring a new world peace?the Stunt
In total, 70 ft peace signs have appeared in over ten cities across the UK on behalf of Lynx.
The brands Make Love Not War campaign saw London’s iconic Tower Bridge adorned with a giant peace sign, while further down the river a huge water projection in front of The London Eye created a beacon of peace, shining out for all to see.
Over ten cities including Edinburgh, Manchester, Bristol, Brighton and Sheffield saw the symbol projected onto key iconic buildings.
Jeremy Gilley, founder of Peace One Day, said of the campaign: “Through our partnership with Lynx, we hope to raise awareness in an astonishing amount of young people, and awareness of peace is everything.”
The stunning display was part of a nationwide publicity campaign called Make Love Not War organised by the deodorant brand, Lynx, which has made use of many of the country’s best known and best loved buildings.
Similar stunts have been organised at other famous buildings across the country, including Leeds Corn Exchange and Glastonbury Festival.
Reference
http://www.thedrum.com/news/2014/04/16/lynx-creates-peace-invasion-9m-campaign
