Bark in the Park

The Stunt

Park posters scented with dog food are helping to promote Match.com’s new ‘Barketing’ campaign and ’socials’ events.

The stunt in particular helped to raise awareness about the dating site’s ‘Bark in the Park’ event.

Dog owners are Match.com’s prime targets according to their client base and by creating dog food-scented posters they can ensure passing dog owners can’t fail but be aware.

Bark in the Park will give match.com members the chance to enjoy an afternoon of socialising and complimentary refreshments, while their dogs get involved with activity sessions and a pooch soft play area. (match.com)

References

http://advice.uk.match.com/matchcom-events/matchcom-socials/matchcom-socials-presents-bark-park

http://www.thedrum.com/news/2014/03/21/must-love-dogs-matchcom-looks-find-love-dog-fans-bark-park

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