Whilst other media has suffered in the economic downturn, Air Shows are going from strength to strength. Our research explains why Air Shows are the perfect experiential media channel - no other events can deliver the volume of audience.
BACKGROUND
Aviation is not part of people’s everyday lives, but it seems to be a focal point for a deep admiration of British expertise and engineering at its best.
Air displays demonstrate military expertise and reflect national pride. They drive recruitment, charitable giving, maintain a living memorial, stimulate tourism and economic development and sometimes exist to generate multi-million pound sales and manufacturing profit.
Britain has a tremendous aviation heritage, which has shaped our history and place in the world; from the Spitfire which won the Battle of Britain, to the supersonic Concorde. These household names mask a quiet growth in UK aviation preservation and restoration; this creates a flourishing display scene.
as an experiential channel
Trader interest in certain venues has increased by 25% and reports show advanced ticket sales that are well up on last year. It appears that people value family days out in spite of harder economic realities but why are Air shows the perfect experiential media channel?
This white paper will discuss the above question as well as providing:
- A quick understanding of Air Shows, there history and future prospects
- The main benefits of Air Shows for brands
- Statistics on the volume of audiences, in comparison to other events
- The types of Air Shows available and the profile of people attending (Segmentation & Research)
- Which shows are best suited to brands and Experiential- ensure the best fit of brand or product by knowing your audience.
- Examples of brands participating in Air Shows
Click on ‘Find Out More’ below to contact us and obtain the full white paper.
Photos:
Cpl. Austin Hazard, http://www.yuma.usmc.mil/desertwarrior/2010/04/01/feature2.html
