Estée Lauder has gained a worldwide reputation for elegance, luxury, and superior quality since it was founded in 1946. Estée Lauder is committed to researching and evaluating all products so that they can offer both gentle and highly effective skincare, makeup and fragrance products.
Kommando helped Estée Lauder launch their Advanced Night Repair Serum and Eye through an experiential campaign. The marketing campaign primarily created awareness as well as generating buzz around the product, whilst driving traffic to online activities such as their 'Most Beautiful Eyes' competition. The campaign encouraged post event viral chatter, and providing an opportunity for data-capture.
This activity included fully branded sets erected in key stores in London where consumers were offered complimentary make-overs carried out by fully trained professional Estée Lauder make-up artists. Recipients were photographed by the PixAngels team throughout the make-over and presented with a fully branded Estée Lauder framed image to take away with them. They also had the opportunity to download/ share their image later, on an image gallery, for a chance to win the competition. This also provided data-capture, post event dialogue opportunities and in turn drove traffic to the website supplying further sales opportunities.
Kommando also organised VIP nights for specially selected guests, guaranteeing the correct target audience.
