Powergen is “One of the UK's largest electricity generators and energy retailers.” There aim is to deliver cleaner and better energy by offering innovative energy services and technologies tailored to meet their customers' needs.
Kommando devised an experiential marketing campaign which demonstrated Powergen’s solar, wind and pedal power through a ‘green’ ice cream bike.
Our team were also on hand to giveaway free ice lollies kept frozen by Powergen’s bicycle, showing to spectators the proof in the pudding.
Results At A Glance: The campaign delivered a significant increase in enquiries and raised the brand’s profile for delivering cleaner and better energy through innovative energy services and technologies.
