Understanding the need of festival goers for batteries when away from home, Duracell the UK’s most trusted and recognised battery manufacturer came to Kommando to create, engineer, manage and deliver Duracell experiential powerhouse and battery exchanges at the UK’s largest summer festivals.
Kommando worked with Duracell to reach out to festival goers with an innovative and engaging experiential and promotional campaign centered around brand awareness and trial in festival campsites. The campaign also focused traffic online and to individual mobile handsets through use of an online competition mechanic, hand-outs, giveaways and mobile phone technology.
There was a high footfall of people entering the promotional and experiential area through the draw of roaming brand ambassadors, the Duracell Bunny, word of mouth and through the sound of live music playing from the tent.
