With over 4,400 hotels across 100 countries and more than 7 brands of hotel chains, Intercontinental Hotel Group are one of the biggest International hotel companies with a reputation for creating hotels that guests love.
Kommando created and deployed an ambient marketing campaign set around the “best rates” creative, promoting the group’s website and complementing existing above-the-line-work which saw the online creative showing IC Hotels beds in unusual places.
Results At A Glance: Kommando brought the Intercontinental Hotels brand to life and raised awareness of their website. The non- traditional media generated massive PR and media coverage, achieving a 32% increase in the number of click-throughs to the website based on previous weeks.
