McDonald launches experiential Dollar Drinks marketing campaign
McDonalds Canada launched a nice experiential campaign last week to promote its range of summer dollar drinks; a massive ice sculpture at an Alberta beach party.
The ice sculpture - in the shape of the world famous Golden Arches - was packed with over 4,000 $1 coins which were up for grabs by passers by who started to pick at the ice and claim their coin – or coins - as they walked by.
Great for brand/product awareness and consumer engagement!
