McDonald’s turns to experiential marketing for new product launch
An experiential marketing campaign will mark what McDonald’s describes as its biggest new food launch in the UK in four years.
The fast-food chains new range of wraps (sweet chilli crispy chicken; grilled chicken salad; spicy vegetable; crispy chicken and bacon) have been created and packaged so that consumers can eat them easily while on the move.
Experiential marketing fits in with the product feature perfectly and will see street performers challenging consumers to perform everyday tasks while carrying a wrap.
Amplifying the campaign through social media, filmed clips of participant will be available to view on a dedicated YouTube channel.
