Kommando - Levi's 501 Pan European Experiential campaign
This week the iconic Levi's® brand launched a new global campaign, 'Live Unbuttoned' in Europe via an online premiere showcasing a new set of four iconic short films that were created specially for television and cinema.
Kommando, the lead experiential agency for this campaign provided the experiential concept, planning, technology and street teams to activate the first ever Levis® 501 pan European campaign, simultaneously delivering the brand message on location in 11 different countries over a weekend.
Each street team was equipped to engage with Kommando's unique hand held nomadiX projectors and portable Bluetooth technology, programmed to push images and "phone wake up alerts" to the target audience. Result was measurable influence through effective brand experience, job done!
