Kommando launch Stoli Gala Applik

Designed to create hype and generate awareness around the launch of the subtly flavoured gala apple vodka the campaign focused around a “Dark Orchard” theme – mirroring the intrigue and sense of opulence that Stoli is renowned for.

Over the past 2 weeks Kommando implemented 4 exclusive launch nights in cities across the UK. Consumers were invited to register for their chance to gain access to the mysterious events through social networking sites Facebook and Twitter and a bespoke Stoli site created especially for the events.

Those who were successful and received an invite were greeted by gorgeous girls in Stoli branded dresses who distributed free tokens which could be redeemed for moreish cocktails - Secret Orchard and Bitter Endings - made using Stoli Gala Applik. Uniformed brand ambassadors roamed the event and invited attendees to enter a competition to win a years supply of Stoli Vodka, creating brand advocacy and facilitating data-capture for future use.

Kommando built all props and transformed each venue into a “Dark Orchard”; featuring black foliage and set designs, lots of dark red chiffon and 100s of apples. Burlesque dancers complete with themed sets added an extra dimension of mystery to the evenings, supporting the intrigue and opulence the events were designed to portray.

See more on our experiential marketing campaigns here >>